About Us

  • Let’s get your team sorted

    If you’re looking for workwear and safety solutions that do the job properly—and a team that’s easy to deal with—we’d love to help. Get in touch today

  • We help New Zealand businesses find reliable workwear, safety footwear, and uniforms—without the hassle of trial and error

    Footwear & Apparel NZ Ltd - established for over 25 years is a privately owned New Zealand business operated by Stuart and Rebecca Williams.

    Stu brings over 20 years of experience in safety footwear and PPE across both retail and wholesale. As a Health & Safety professional, he’s known for giving practical, straight-up advice and helping customers get it right the first time—so you’re not wasting money replacing gear that doesn’t last.

    Rebecca keeps everything running smoothly behind the scenes. With a background in hospitality and retail, she’s focused on delivering a seamless and positive experience for every customer.

  • Why businesses choose us?

    • 25+ years of industry experience
    • NZ-owned and operated
    • Trusted by businesses across multiple industries
    • Practical, honest advice
    • End-to-end uniform and branding solutions

What you can expect

  • Good Communication
  • We recommend what actually works (not what’s overstocked)
  • We help you avoid costly mistakes
  • We make outfitting your team simple
  • We’re easy to deal with—and that matters