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Footwear & Apparel NZ Ltd - established for over 25 years is a privately owned New Zealand business operated by Stuart and Rebecca Williams.
We help New Zealand businesses find reliable workwear, safety footwear, and uniforms—without the hassle of trial and error.
Stu brings over 20 years of experience in safety footwear and PPE across both retail and wholesale. As a Health & Safety professional, he’s known for giving practical, straight-up advice and helping customers get it right the first time—so you’re not wasting money replacing gear that doesn’t last.
Rebecca keeps everything running smoothly behind the scenes. With a background in hospitality and retail, she’s focused on delivering a seamless and positive experience for every customer.
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Meet the friendly faces in the shop!
Whether you’re after the right pair of boots, workwear for the crew or just need a bit of advice, we’re here to help.Julia works behind the scenes with our suppliers, ordering new products and keeping the latest gear coming into the shop.
Jules looks after website orders, getting your gear picked, packed and on its way to you.
Kristen is the person behind the posts, emails, promotions and new-product announcements.
Janet looks after workplace uniforms and team gear, helping businesses find practical workwear that looks the part too.
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Why businesses choose us?
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- 25+ years of industry experience
- NZ-owned and operated
- Trusted by businesses across multiple industries
- Practical, honest advice
- End-to-end uniform and branding solutions
- Good Communication
- We recommend what actually works (not what’s overstocked)
- We help you avoid costly mistakes
- We make outfitting your team simple